Introduction
We use cookies, tracking pixels, and other similar technologies (collectively “Tracking Technologies”) on our Website to analyse website usage, personalize content and marketing, and provide a better user experience. This Policy explains what Tracking Technologies we use, why, and how you can manage them.
What are Tracking Technologies?
Tracking Technologies include browser cookies (persistent or session), web beacons, tracking pixels, JavaScript tags, device identifiers, mobile identifiers, and local storage technologies.
What Tracking Technologies We Use
Below is a non-exhaustive list of Tracking Technologies we may use on our Website:
- Essential Cookies: Necessary for the operation of the Website (e.g., login sessions, security).
- Analytics Cookies: To collect information about how you use the Website (pages viewed, time spent, errors). For example Google Analytics.
- Advertising/Marketing Cookies & Pixels: To deliver marketing, measure campaign performance, understanding user behaviour and deliver tailored content (for example: Google Ads, LinkedIn Ads, Facebook Pixel, others).
- Functional/Preference Cookies: To remember your preferences (language, region) and provide enhanced functionality.
How We Use Them
To improve, optimize and personalise our Website (layout, content).
To deliver targeted advertisements and marketing communications.
To measure the effectiveness of our ads and marketing campaigns.
To provide aggregated site-usage analytics, error reporting and system monitoring.
Third-Party Tracking Technologies
We may permit third-party service providers (vendors) to place their own cookies/pixels on our Website or collect tracking data (for example advertising networks or analytics providers). These third-parties may use such technologies to collect information about your online activities over time and across different websites. Their use is governed by their own privacy policies; we do not control their activities.
Your Choices & Opt-Out
You may manage or opt-out of Tracking Technologies in the following ways:
Changes to This Policy
We may update this policy at any time by posting the revised version on the Website. Please review periodically. Continued use constitutes acceptance of the updated Policy.
Contact
If you have questions about our use of Tracking Technologies, contact:
Billing Genies
📧 Email: contact@billinggenies.com
📞 Phone: (631) 220-8073